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Don't Sweat It Apparel

West Lafayette, IN

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The Don’t Sweat It™ Story

Don’t Sweat It Apparel Inc. (DSIA) was founded in 2018 by three local West Lafayette entrepreneurs who have solved the annoying issue of cup sweat. The idea for the Don’t Sweat It came to Jake out of frustration one day after losing important business documents to a large McDonald’s drink that had perspired in the seat of his truck. Jake brought together Tony and Zach, and DSIA was founded with the mission to stop the condensation or “cup sweat” as they have coined it. Everyone has experienced sweaty cups, but the problem has become more prevalent since the food industry has been moving away from Styrofoam cups for environmental reasons. In the process of designing a product to prevent cup sweat, they also aimed to keep a drink cold as long as the Styrofoam cups use to. After developing and testing several prototypes, everyone who saw them asked where they could get one of their own. So the team at DSIA designed, patented and procured a vendor to manufacture their Don’t Sweat It!s. The end result was a high quality drink insulator that prevents cups sweat and keeps your drink cold as longer, if not long than Styrofoam. The core of the Don’t Sweat It™ is made from a closed cell SBR neoprene, for a stretch fit that allows your cup to still fit in a cup holder. The Don’t Sweat It™ was initially launched on KickStarter and successfully reached its goal. Follow Don’t Sweat It on Facebook and Instagram @cupsweat !